Es un concepto amplio que afecta a diversos ámbitos de la empresa, desde su gestión hasta el desarrollo de la actividad y su impacto social y ambiental. Se consideran responsables sociales no sólo las corporaciones, sino también las pequeñas empresas y los autónomos. La RSC se aplicará de forma diferente dependiendo de las funciones de la empresa y de múltiples parámetros, desde en qué sector desarrolla su actividad al tamaño del área geográfica donde opera. En todo caso hay ciertos principios y compromisos que deberían ser comunes.
Hay 5 principios básicos que rigen la RSC
- Cumplir la legislación nacional en vigor y todas aquellas normas internacionales vigentes,esto quiere decir que la corporación, pequeña empresa o autónomo debe cumplir todas las leyes nacionales del lugar donde desarrolla su actividad y los convenios internacionales vigentes como acuerdos laborales de la Organización Internacional del Trabajo (OIT) o la Carta de los Derechos Humanos (DDHH).
- Si la empresa se trata de una gran corporación que actúa en diversos países, se debe tener en cuenta este carácter global para entender que la RSC afecta a todas las partes y procesos que componen la actividad empresarial.
- La RSC compromete, a quienes la contraen, cumplir ciertos compromisos éticos.
- La RSC se manifiesta en aquellos impactos que se generan de la propia actividad empresarial, tanto en lo social o comunitario, como en el medioambiente y el ámbito económico.
- La RSC también se debe orientar a satisfacer las necesidades y expectativas de los grupos interesados, como también a que tengan acceso a una información de calidad.
¿Dónde se desarrollan los cinco principios de la RSC?
- La corporación, pequeña empresa o autónomo debe tener vocación de permanencia, esta debe ser ratificada por el órgano directivo.
- La corporación, pequeña empresa o autónomo debe llevar a cabo una fiscalidad responsable, luchar contra el fraude y la corrupción en su propia actividad.
- Debe asegurar la protección de la salud, tanto la de sus trabajadores como la salud medioambiental, en particular algunas ramas de actividad muy perniciosas.
- Debe defender y representar los intereses de sus clientes y accionistas.
- La corporación, pequeña empresa o autónomo debe tener la responsabilidad social de su actividad e impacto con las comunidades locales (donde se desarrolla la actividad) y la sociedad en general.
- Medición del impacto de la actividad en el medioambiente y el cumplimiento de los objetivos de un desarrollo sostenible.
- Asegurar la salubridad, seguridad y bienestar de los trabajadores. Las prácticas de trabajo y empleo también son parte de la RSC.
¿Qué beneficios puede traer la RSC a la empresa?
En primer lugar queremos dejar claro que los grandes beneficios de aplicar la RSC en cualquier ámbito empresarial es un beneficio colectivo, en tanto en cuanto se promueve una ética en los negocios, una responsabilidad respecto al medioambiente y el cambio climático, y un respeto al trabajo y condiciones de los trabajadores.
Ahora bien, la RSC puede favorecer a las corporaciones, pequeñas empresas o autónomos de esta manera:
- La promoción de la sostenibilidad, la ética social y laboral es una oportunidad de mejorar la imagen y marca de la empresa, el público verá la empresa y su actividad de otra manera. Estos compromisos deberán ser visibilizados en redes sociales, web o prensa.
- Favorece la fidelidad de la clientela y aumentar su satisfacción hacia un producto sostenible y de calidad.
- La defensa del bienestar de los trabajadores y una actividad sostenible ayuda a generar una mejora del ambiente de trabajo y aumento de la producción.
- Sostenibilidad del negocio autónomo a largo plazo, tanto en materia económica, energética como social.
NO será considerado RSC aquellas campañas exclusivamente de marketing donde la publicidad de una nueva imagen social y solidaria no se corresponda con el compromiso de cumplir los principios de la RSC.
NO será considerado RSC aquellas donaciones hechas a ONG’s de manera muy puntual, sin un compromiso de constancia.
Pingback: cialis on line
Pingback: albuterol inhaler generic prices
Pingback: cipro without a doctor prescription
Pingback: Best prices on viagra
Pingback: lowest price on viagra
Pingback: cialis without a perscription
Pingback: how does viagra work
Pingback: naltrexone 50 mg tab
Pingback: buying cialis cheap
Pingback: hydroxychloroquine 200 mg tab
Pingback: cheap viagra
Pingback: cheap viagra
Pingback: viagra 50mg
Pingback: generic ed pills
Pingback: cheapest ed pills
Pingback: medicine for impotence
Pingback: chloroquine india
Pingback: cialis generic
Pingback: canadian pharmacy
Pingback: canada pharmacy
Pingback: generic levitra
Pingback: generic vardenafil
Pingback: vardenafil for sale
Pingback: cialis otc
Pingback: viagra 25mg
Pingback: cheap careprost from india
Pingback: buy no rx viagra
Pingback: cialis 5 mg
Pingback: buy hydroxychloroquine online
Pingback: sildenafil price
Pingback: tadalafil online canadian pharmacy
Pingback: free slots online
Pingback: viagra cost per pill
Pingback: cialis no prescription
Pingback: cialis pricing
Pingback: buy Viagra 50mg
Pingback: Viagra 120mg without a doctor prescription
Pingback: cost of Viagra 130mg
Pingback: Viagra 120 mg cost
Pingback: Viagra 130 mg online pharmacy
Pingback: Cialis 60mg without a doctor prescription
Pingback: Cialis 60 mg canada
Pingback: sildenafil 25 mg usa
Pingback: how to purchase tadalafil 20mg
Pingback: how to buy levitra 40mg
Pingback: lasix 40mg no prescription
Pingback: where to buy furosemide 100 mg
Pingback: how to buy propecia 5mg
Pingback: lexapro 20mg coupon
Pingback: finasteride 1 mg australia
Pingback: abilify 20 mg without prescription
Pingback: how to buy actos 15mg
Pingback: allegra 180 mg prices
Pingback: allopurinol 300mg canada
Pingback: amaryl 4mg canada
Pingback: amoxicillin 250mg otc
Pingback: cheap ampicillin 250mg
Pingback: antabuse 500mg purchase
Pingback: antivert 25mg uk
Pingback: cost of arava 10mg
Pingback: strattera 18 mg canada
Pingback: where can i buy aricept 5 mg
Pingback: how many viagra can you take in a day
Pingback: arimidex 1mg generic
Pingback: tamoxifen 10mg price
Pingback: ashwagandha 60caps australia
Pingback: cialis price
Pingback: atarax 10mg without prescription
Pingback: augmentin 750/250 mg nz
Pingback: avapro 300mg online pharmacy
Pingback: avodart 0,5mg cost
Pingback: how much is viagra in uk
Pingback: baclofen 10mg united states
Pingback: where can i buy bactrim 400/80mg
Pingback: benicar 40 mg over the counter
Pingback: cialis normal dosage
Pingback: cheap Biaxin 500 mg
Pingback: where can i buy Premarin 0,625mg
Pingback: cost of buspar 10mg
Pingback: cialis tablets
Pingback: calcium carbonate 500mg tablet
Pingback: buy viagra online
Pingback: where can i buy catapres
Pingback: order ceftin 500 mg
Pingback: celebrex 200mg generic
Pingback: celexa online pharmacy
Pingback: cephalexin cheap
Pingback: how to buy cipro 250 mg
Pingback: claritin 10 mg without a doctor prescription
Pingback: online casino
Pingback: online slots for real money
Pingback: real online casino
Pingback: jackpot party casino
Pingback: online casino games
Pingback: online casinos real money
Pingback: casino slots
Pingback: real money casino
Pingback: wind creek casino online play
Pingback: slots real money
Pingback: insurance car insurance
Pingback: car insurance quotes companies list
Pingback: generic ed pills
Pingback: triple a car insurance
Pingback: 21 century insurance
Pingback: cheap car insurance quotes in florida
Pingback: viagra price australia
Pingback: insurance for cars
Pingback: 21 century insurance
Pingback: car insurance quotes online
Pingback: gap insurance
Pingback: best car insurance quotes comparison site
Pingback: personal loans places
Pingback: payday loans
Pingback: payday loans no credit check
Pingback: instant installment loans
Pingback: quick loan store
Pingback: bad credit loans in michigan
Pingback: payday loans near me
Pingback: personal loans places near me
Pingback: comprar viagra online
Pingback: cbd oil for cancer
Pingback: best potent cbd oil for dogs with cancer
Pingback: cbd cannabis seeds for sale
Pingback: viagra over the counter us
Pingback: cbd oil for diabetes
Pingback: tadalafil viagra
Pingback: viagra for sale in india
Pingback: reviews of cbd oil for anxiety
Pingback: blood bruises under skin cbd oil
Pingback: Female viagra
Pingback: cbd oil for pain thru amazon
Pingback: buy sildenafil online australia
Pingback: health benefits of cbd oil
Pingback: cbd book distributors
Pingback: buy college essays
Pingback: instant online payday loans
Pingback: can i buy viagra in dubai
Pingback: online essay
Pingback: paper writer generator
Pingback: price of viagra in us
Pingback: buy custom essay
Pingback: essay writing
Pingback: kinetic books homework
Pingback: buy online viagra capsules
Pingback: google essay writer
Pingback: custom essay writing services
Pingback: essay writing service online
Pingback: buy essays for college
Pingback: cost of cleocin
Pingback: clomid 25mg otc
Pingback: cheap canadian viagra online
Pingback: clonidine nz
Pingback: clozaril 100mg price
Pingback: how to purchase colchicine 0,5mg
Pingback: where to buy combivent 50/20mcg
Pingback: cost of coreg 12,5 mg
Pingback: compazine united kingdom
Pingback: coumadin 1 mg australia
Pingback: cozaar australia
Pingback: viagra jet lag
Pingback: Us discount viagra overnight delivery
Pingback: crestor 5 mg without a doctor prescription
Pingback: cymbalta 60mg for sale
Pingback: dapsone 1000caps prices
Pingback: buy viagra online
Pingback: ddavp 0.1mg without prescription
Pingback: depakote cost
Pingback: diamox 250 mg pharmacy
Pingback: differin 15g without a prescription
Pingback: diltiazem over the counter
Pingback: doxycycline generic
Pingback: dramamine 50mg no prescription
Pingback: canada drug pharmacy
Pingback: erythromycin 250mg australia
Pingback: etodolac coupon
Pingback: trusted india online pharmacies
Pingback: how to buy flomax 0,2 mg
Pingback: flonase nasal spray 50 mcg canada
Pingback: custom essays review
Pingback: garcinia cambogia caps without a doctor prescription
Pingback: geodon generic
Pingback: the canadian drugstore
Pingback: hyzaar prices
Pingback: imdur 30 mg cost
Pingback: imitrex 50 mg without a doctor prescription
Pingback: where to buy imodium 2mg
Pingback: viagra coupon
Pingback: check out this site
Pingback: imuran 25mg medication
Pingback: indocin 50 mg purchase
Pingback: lamisil online pharmacy
Pingback: zithromax over the counter uk
Pingback: levaquin 500 mg price
Pingback: cost of lopid
Pingback: lopressor medication
Pingback: luvox uk
Pingback: macrobid 100 mg otc
Pingback: buy meclizine 25 mg
Pingback: mestinon purchase
Pingback: best erectile dysfunction pill
Pingback: micardis without a doctor prescription
Pingback: how to buy mobic 7,5mg
Pingback: buy Aciclovir
Pingback: cost of motrin
Pingback: canadian drugstore reviews
Pingback: nortriptyline 25mg pills
Pingback: viagra vs avigra
Pingback: where to buy periactin
Pingback: approved canadian online pharmacies
Pingback: order phenergan 25mg
Pingback: plaquenil uk
Pingback: prednisolone usa
Pingback: prevacid 15 mg without a prescription
Pingback: cost of prilosec
Pingback: buy proair inhaler
Pingback: order procardia
Pingback: proscar without prescription
Pingback: protonix 40 mg uk
Pingback: buy viagra online
Pingback: provigil without a prescription
Pingback: cheap viagra pills
Pingback: pulmicort usa
Pingback: doxycycline generic
Pingback: pyridium canada
Pingback: buy reglan 10mg
Pingback: remeron tablets
Pingback: allegra 10 coupon
Pingback: retin-a cream 0.025% australia
Pingback: revatio 20mg without a prescription
Pingback: risperdal cost
Pingback: periactin order canada
Pingback: how to buy robaxin 500 mg
Pingback: cheapest rogaine
Pingback: seroquel 100mg nz
Pingback: singulair prices
Pingback: skelaxin united kingdom
Pingback: spiriva 9mcg uk
Pingback: cheapest tenormin
Pingback: how to purchase thorazine
Pingback: where to buy viagra
Pingback: cheapest toprol 100mg
Pingback: tricor medication
Pingback: valtrex 500 mg for sale
Pingback: vantin 200 mg cheap
Pingback: verapamil 120mg for sale
Pingback: voltaren nz
Pingback: wellbutrin without prescription
Pingback: zanaflex nz
Pingback: zestril 5mg without prescription
Pingback: canadian pharmacy
Pingback: read review
Pingback: zocor 20 mg cost
Pingback: zovirax purchase
Pingback: zithromax azithromycin
Pingback: zyloprim united kingdom
Pingback: where can i buy zyvox
Pingback: sildenafil cheap
Pingback: tadalafil cheap
Pingback: furosemide usa
Pingback: escitalopram 20 mg usa
Pingback: aripiprazole online pharmacy
Pingback: amoxicillin 250 mg
Pingback: pioglitazone nz
Pingback: spironolactone nz
Pingback: fexofenadine 180 mg coupon
Pingback: ed pills without doctor prescription
Pingback: glimepiride price
Pingback: leflunomide 10mg for sale
Pingback: atomoxetine united kingdom
Pingback: donepezil purchase
Pingback: anastrozole generic
Pingback: order irbesartan 300mg
Pingback: where to buy dutasteride 0,5 mg
Pingback: cost of olmesartan 40mg
Pingback: sildenafil generic
Pingback: buspirone without prescription
Pingback: clonidine cost
Pingback: cefuroxime 125mg united kingdom
Pingback: where can i buy carvedilol 25mg
Pingback: warfarin 2mg united kingdom
Pingback: where to buy rosuvastatin 5 mg
Pingback: desmopressin online
Pingback: prescription viagra online without doctor
Pingback: divalproex 250mg united kingdom
Pingback: tolterodine tablets
Pingback: buy sildenafil tablets
Pingback: acetazolamide nz
Pingback: fluconazole 50mg uk
Pingback: phenytoin for sale
Pingback: oxybutynin 2.5mg generic
Pingback: cost of doxycycline 100mg
Pingback: order bisacodyl
Pingback: venlafaxine for sale
Pingback: amitriptyline purchase
Pingback: permethrin nz
Pingback: erythromycin for sale
Pingback: urzggvlx
Pingback: estradiol 2mg generic
Pingback: etodolac 400mg tablets
Pingback: impotence pills
Pingback: top ed drugs
Pingback: erection pills online
Pingback: where can i buy alendronate 35 mg
Pingback: how many tablets in a packet of viagra
Pingback: nitrofurantoin 100 mg for sale
Pingback: hoe lang blijft sildenafil in je bloed
Pingback: how to use ivermectin to cure heartworms in dogs
Pingback: non prescription viagra
Pingback: glipizide cost
Pingback: lasix furosemide
Pingback: nitrofurantoin price
Pingback: cost of isosorbide 20 mg
Pingback: generic cefixime
Pingback: sumatriptan pills
Pingback: cefadroxil capsules
Pingback: loperamide 2 mg pharmacy
Pingback: how to buy propranolol
Pingback: when is the best time to take cialis
Pingback: viagra price walgreens
Pingback: buy cialis
Pingback: where to buy lamotrigine 100 mg